ABL Boost European sales team


ABL has increased the size of its European sales team following the appointment of Gordana Martac and Milan Avramovic. The appointments are part of the company’s strategy to increase the number of appointed ABL distributors across Northern and Eastern Europe.

Milan joins the company as a regional sales manager based in Serbia. He previously worked in product management and sales roles for Kalisi Doo, Londessa and Nobel Electronics. Milan has a BE in Engineering and Industrial Management and also holds an Export Management Certificate.

In his new role Milan will responsible for meeting with European based office design specialists, office furniture and supplies wholesalers to encourage them to either stock or specify the ABL products in future office fit-out and refurbishment projects.

Gordana also lives in Cacak, Serbia and joins as an administrator. She has a Bachelors degree in English Language and Literature and will provide sales and customer support services. Gordana has previously worked as a dispatcher in a trucking company and as a field service coordinator for NCR. She has also worked as a teacher with DMM Eikaiwa, teaching English to Japanese students.

Commenting on his new role, Milan said, “I was attracted by the prospect of working with a young and dynamic team. ABL has lots of growth potential and I look forward to being able to contribute to this ongoing success.”

Gordana added, “ABL has an ambitious team of people that are energetic and full of ideas. The company has a lots potential to expand into new markets and I hope my expertise in teaching languages will help ABL to communicate effectively with its customer base across Europe.”