ABL and Sheffield Steelers

Trina

I’m sure the more observant fans will have noticed the blue ABL logo on Sheffield Steelers helmet visors this season.

We were pleased to visit the House of Steel based in Sheffield.

But what is ABL up to and why get involved with the Sheffield Steelers?

Paul Stotesbury, Managing Director explained that, “We have noticed that our competitors, both based near Sheffield, do little to support the community and sports, in particular.  We also became aware of the recent video released by Office Electrics referring to their production volumes, this confirmed what we thought, in that our market share has expanded massively and we are now among the top 2, if not the largest in our industry in the UK.  So part of this, was about getting our name known more in the UK.  In the past year ABL has partnered with the National Governing Body for British Taekwondo sponsoring the national championships at the Copper Box Arena, the London based former Olympic venue.

We really wanted to broaden ABL’s horizons and get involved with something else that encompassed out strapline of Faster, Tidier and Smarter.  What better fit than with the Sheffield Steelers!  We are already enjoying the new season and are looking forward to watching the team deliver a successful season”.

ABL are a supplier of ergonomic office accessory products and their range includes on desk and floor power modules, flat screen monitor arms, CPU Holders and Cable Management products.

If you would like to discuss our range of products or find out more about our sponsors, give us a call on 0800 082 1444. We’d love to hear from you!

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